For salons, studios & spas · United States
Your chair.
Your work.
Their client list.
You trained for years. You built the room. You did the colour she posted about. And the app that introduced her still treats her as theirs.
Read-only. Nothing on your site is touched. No card, nobody calls you.
What they take, and what they keep
The fee is annoying.
The list is the problem.
Most owners can quote the fee from memory. Fewer think about the second column — and that is the one that decides what your salon is worth.
Booksy
A fee on the new clients it introduces
Keeps: The record, the history, the rebook prompt
Vagaro
A subscription, then listing fees on top
Keeps: The marketplace profile ranking instead of yours
StyleSeat
A cut of new-client bookings
Keeps: The surface your stylists are discovered on
Mindbody
Subscription, then placement in its app
Keeps: The audience, sold back to you as promotion
Groupon
A deep discount, then a share of the rest
Keeps: A deal-shopper list that was never going to rebook
Yelp
Ad spend to sit above your own listing
Keeps: The intent of someone searching for you by name
No rates quoted on purpose — they move by plan, market and year. Yours is on your own statement, and you already know it.
What we do instead
Three things, in this order.
The order is the whole trick. Most salon marketing starts at step two, which is why it produces posts instead of clients.
01
Find her before the app does
We read your site the way a search engine reads it, then find the searches and questions your future clients are already typing — the ones a marketplace is currently answering on your behalf.
02
Answer in your name
Content published on your domain and your profiles, so the result she finds is yours — not a listing you rent inside an app that shows her four other salons on the same street.
03
Keep the list
Every enquiry and booking request lands somewhere you own and can export — today, and on the day you stop paying us. The list was always the asset.
Before you ask
What this is not.
Not a booking system. Keep Booksy or Vagaro if the calendar works — plenty of owners should. This is about where she comes from and who holds the list afterwards.
Not a social media package. Another month of posts reaching the people who already follow you is not a growth plan.
Not an agency retainer. No deck, no monthly status call. You get the work and a report you can check.
And it is early. BeautyWave is the beauty edition of βWave, which runs a small number of businesses today. The founding rate exists because you would be early — not because it expires on Friday.
What it costs
Start at nothing.
You see what is wrong for free. We fix it for you. Licensing the software comes last, once it has proved itself somewhere you can look at.
Step one
$0
The survey. Your visibility read properly, and the platforms in front of you, named. Nothing changed, nobody calls.
Done for you · 3 slots
$3,400/mo
We run it. $2,000 setup, 30-day rolling, no lock-in. Founding rate — list is $6,800.
After the proof
$995/mo
The software, licensed to your salon and run by your team. Offered once the work has proved itself.
Find out who is standing between you
and your next client.
Ninety seconds of your time. None of your money.
Run the free survey